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Looking for Step-Change CX Results? Tear Down the Walls, Break Down the Silos—A live conversation with transformation expert Martin Lindstrom
On Nov. 8, 2021, join Martin Lindstrom, transformation expert, ranking among the world’s top 20 business thinkers (Thinkers50) and one of Time Magazine’s “World’s 100 Most Influential People.” Be there live as the New York Times best-selling author not only talks transformation but goes in-depth to identify how purpose-driven culture needs to be the center of your CX focus—even if your organization’s been paralyzed by bureaucracy, compliance, and inefficacy.

Endeavoring to be a leading customer-centric company?

Time to rethink everything. Too many companies are drawn to quick wins or stop themselves short of breaking down the silos and walls that get in the way of connected and consistent experiences. Incremental improvements will continue to lead to incremental results. Now’s the time to reimagine and rebuild your CX by starting with purpose, and tearing down the walls, and breaking down the silos.

In this interactive, thought-provoking session, Martin—along with your host Morana Bakula, Bond’s EVP, Design & Experience Management—will draw on principles from his latest book, The Ministry of Common Sense, and guide you through a CX-focused discussion that will feature:

◘ Why now is the time to get uncomfortable and revisit your purpose, as well as your employee and customer experiences;

◘ What’s holding organizations back in their transformation journey;

◘ Why culture is the key to facilitating transformation; and

◘Steps to reimagine your culture and organization.

Everything’s changed—no better time to change everything about the way we’ve been approaching CX!

Register Now

Nov 8, 2021 11:00 AM in Eastern Time (US and Canada)

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Speakers

Martin Lindstrom
Founder & Chairman @The Lindstrom Company
Martin is founder and chairman of Lindstrom Company, a global branding & culture transformation firm. TIME Magazine has named him one of the “World’s 100 Most Influential People,” and for three years running, Thinkers50, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. The Wall-Street Journal praised his book Brand Sense as “one of the five best marketing books ever published. Among the companies he advises are Burger King, Lowes, Pepsi, Nestle and Google. Lindstrom has appeared in media including The New York Times, NPR’s “All Things Considered” and on NBC’s TODAY show more than twenty times. He has delivered keynote addresses to Google, Kraft Heinz, Disney, Amazon, LEGO, Unilever, Adobe and the World Economic Forum.
Morana Bakula
EVP, Design & Experience Management @Bond
Morana is a trusted client advisor and an award-winning CX professional with an insatiable passion and commitment to helping clients deliver a sustained and differentiated customer experience that produces meaningful outcomes for the employees, customers and business. She leads Bond’s experience design and management services, across: Strategy, Design, Customer Insights and Experience Activation. This includes leadership of our Consulting, Global Insights (Market Research), Human Experience (Employee Engagement), Customer Marketing and Experiential Marketing practices. A Customer Experience practitioner with deep experience across industry sectors, including pharmaceutical, financial services, insurance, retail, consumer and packaged goods and hospitality, Morana has worked with some of the world’s most recognized brands including Janssen, Roche, KPMG, American Express, Nestle, PepsiCo, Ford Motor Company, and Melia Hotels International.